Broad Niche Sites Versus Micro Niche Sites

broad niche sites versus micro niche sites

A question was asked about whether broad niche sites or micro niche sites were better to create nowadays. Now, they’re both made with the goal of making money, but which one is better?

Broad niche websites, obviously. Now find out why.

What is a broad niche site?

Broad niche sites focus on larger topics but are still in one area. An example of a broad niche website is survivallife.com from Ryan Deiss. They have articles about everything that has to do with survival skills and living off the grid. They could have used an almost shotgun approach when starting to see which keywords really stuck for SEO.

Based on the Semrush report, I’m guessing survivallife.com is getting between 30,000 and 50,000 unique visitors per day.

What is a micro niche site?

Micro niche sites focus on incredibly small subsections of broader niches. An example of a micro niche website is fit-juice.com from Mike Cernovich. The articles on fit-juice are very focused on two things: juice recipes and juicer reviews. Cernovich did amazing keyword research and was easily one of the first people who wrote articles on different celebrity juice recipes.

Based on the Semrush report, I’m guessing fit-juice.com is getting between 4,000 and 6,000 unique visitors per day.

Estimated unique visitors based on what I experienced with my niche site’s traffic and their predicted traffic.

So which is better?

In all honesty, it would be damn near impossible to gain traction with a micro niche website nowadays. The days of micro websites aren’t over, but without a real gangster backlink plan, keyword research, or a huge following to drive traffic it’s going to be a struggle. A lot of fit-juice’s backlinks come from Cernovich’s main blog. The majority of other backlinks come from other guys in his “manosphere” space, more than likely personal friends of him with big websites of their own.

Survivallife’s backlinks are from all over the place.

Burnout is also a possible deal breaker. How much can you write about toaster ovens before it gets old? At least with a broad niche website you can change up what content is created. Do a top 10 one day, a how-to the next, a review the third.

You can do so much more with a broad site. You don’t just have to stop with content marketing. You can go into have people guest post on your site, creating a forum around your niche, and get paid by external advertisers.

Sure, a micro niche site is more “passive” (Cernovich hasn’t posted a new article since May 2015), but their earning potential has a ceiling.

Overall, if you’re just starting and trying to start a website with the goal of making money, create an authority (broad niche) site. Also, don’t start a review website, start an authority website. Review sites suck, and authority site’s content can be reused to make even more money in the long run.

Do you want to make $100 a month, or $100 a day?

Thoughts? Comments? Had success making a micro niche site and want to chime in with your anecdotal evidence?

Big dawgs gotta broaden

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Justin Charnell

King of Spades at Onyx Defiant
I spend my time working out when I feel like it, being a gorgeous webmaster, and learning things. Former Marine, total POG (0651). I drink too much. PlayStation 4 on occasion. Gummy multivitamins and gallon jugs of water.
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