The 10,000 Hours Rule is Not a Rule at All

10,000 hours rule is dumb as hell

Malcolm Gladwell’s 10,000 hours rule is a sham. A big fat sham. According to Gladwell, it takes 10,000 hours to become “really good” at something. To put that into perspective, let’s crunch some numbers. 10,000 hours is around 417 days. Not reasonable to accomplish this 10,000-hour goal. If you practiced a skill for two hours a … Read more

Fiction Versus Nonfiction and Self-Publishing

fiction versus nonfiction selfpublishing

What is the difference between self-publishing fiction and nonfiction? Assuming you’re outsourcing and doing no marketing outside of releasing the next book, there is a huge difference between fiction and nonfiction sales over time. I like to call fiction a firework and nonfiction a candle. For fiction, you get a huge amount of sales in … Read more

Yes, It Is Okay to Make Fun of Things

make fun of people and make them cry

So for the first time in a month, I hopped on the ol’ PS4 and one of the free games of the month was [easyazon_link identifier=”B00XWE54CU” locale=”US” tag=”onyxdefiant-20″]NBA 2k16[/easyazon_link]. As a sidenote, I don’t watch basketball and don’t know the dynamics of basketball. I have no idea what I’m doing in the game. The only thing … Read more

Review: The Warrior Ethos by Steven Pressfield

warrior ethos by steven pressfield

Wars Change, Warriors Don’t [easyazon_image align=”right” height=”500″ identifier=”193689100X” locale=”US” src=”https://onyxdefiant.com/wp-content/uploads/2016/06/518HSc8W4eL.jpg” tag=”onyxdefiant-20″ width=”313″]The Warrior Ethos is a very fast read. I read it in its entirety in about half an hour. It essentially summed up the five years I spent in the Marine Corps in 90 pages, from living under shit conditions to eating bad food … Read more

Pay Per Lead (PPL) versus Revenue Share (RevShare)

pay per lead versus revshare revenue sharing

First things first, what are PPL and RevShare? PPL When an affiliate program pays you for signups or registrations. A one-time payment that can scale depending on the location of the person registering. RevShare When an affiliate program pays you a percentage of every purchase a customer makes. This scales in time, most are for a … Read more

New Niche Site Brief Introduction

niche site journey

Hey, what’s going on folks? Let me talk briefly about a new project I’ve been working on for about 2 months now. Basically, anybody that’s been watching the YouTube channel or has been reading the blog knows I’ve been doing books for about two years now coming up in a few days but I really … Read more

eBook Marketing for First-Time Authors and Self-Publishers

eBook Marketing for First-Time Authors and Self-Publishers

I’ve been on Reddit and TheFastlaneForum lately and it seems like so few people actively think about marketing their new masterpieces. Of those that do think about it, many find it the most difficult part of self-publishing. Without further ado, here’s eBook marketing for both first-time authors and self-publishers. The 4 Ps of Marketing Your eBook … Read more